Introduction

Challenge

AEON Motor Company has taken an active lead in popularizing electric scooters in Taiwan. But to draw in customers, AEON can’t simply rely on producing excellent products – the retail experience also needs to be designed to attract customers’ attention, boost customer engagement, and demonstrate the power of the client’s product. Seeking to modernize how potential customers interact with its showrooms, AEON Motor Company decided to find a partner who could bring high-tech flair and ambiance to its retail branches.

Solution

For its retail makeover, AEON Motor Company recruited the help of AUO Display Plus (hereafter ADP), a leading designer and manufacturer of innovative display solutions within the AUO Group. AEON leaned on ADP’s experience to modernize customer interactions and integrate marketing on all levels, strengthening the visual and thematic connections between in-store promotions and social media marketing campaigns. For instance, AEON utilized advanced digital display technology to host social events, such as broadcasting races, to help branches connect with motorcycle communities and enthusiasts. AEON also used video walls for hosting remote meetings in response to restrictions imposed by COVID-19 protocols.

Always Up-to-date Promotions

In retail operations that frequently update product lines and launch new promotions, setting up and removing physical media like posters and cardboard cutouts can become overwhelming. Switching to digital displays helps retailers streamline this process, making product updates quick and easy.

AUO Group offers digital signage in various sizes, suitable for both large and small spaces. With high brightness and contrast, these displays showcase vivid product images and videos while enhancing the store’s lighting and ambiance. Additionally, their display expertise can guide retailers through digital renovations to maximize visual impact, attract more attention, and boost customer engagement.

Cross-media Marketing Integration

By integrating with ComQi’s Content Management System—part of the AUO Group—retailers can seamlessly unify their online and in-store promotions. The team makes it possible to control displayed content across all retail branches from one central location. For example, a live stream of a product launch could be immediately shown across digital displays in all retail locations in real time. It’s also possible to schedule content in advance, so that retail displays always have the latest promotional information.

Cross-media integration also makes it easier than ever to send potential customers home with pertinent product information. For instance, retailers can include QR codes on digital displays that link to online product brochures or web marketplaces. By synchronizing the visual design between various marketing elements, retailers can promote a unified brand image and encourage repeat interaction with customers.

Result

ADP has facilitated a major revamp in AEON Motor Company’s branding, allowing AEON to draw in the kinds of young, tech-savvy consumers in Taiwan that have been embracing electric scooters. For instance, AEON recently live-streamed a press conference not only to online media platforms, but also to smart retail branches around Taiwan, allowing in-store AEON shoppers to witness the event as it happened.

With assistance from ADP, AEON has been able to capture a strong position in the electric scooter marketplace, a position upon which the company hopes to continue building. AEON Motor Company has been pleased with the display technologies and support provided and would readily seek further digital promotion solutions from the same team if future needs arise.