Igniting Transformation
Driving Smart Innovation

Ms. Tina Wu currently serves as the President of AUO Display Plus Corporation, bringing extensive experience in sales and supply chain management.

She leads AUO Display Plus with a comprehensive strategic blueprint, dedicated to expanding the business landscape across diverse verticals, including healthcare, retail, and education & enterprise. Under her leadership, AUO Display Plus collaborates with ecosystem partners to create value together, driving AUO Display Plus to achieve the vision of "Becoming the leading smart display solution provider in diverse vertical markets with display technology at its core," and serving as the growth engine for AUO Group’s biaxial transformation in "Go Vertical".

Ms. Wu joined AUO, the parent company of AUO Display Plus, in 2000 and has been dedicated to the display industry for over 25 years, accumulating extensive industry experience and professional achievements. From 2018 to 2025, she led AUO's Supply Chain Management, successfully addressing multiple challenges posed by the US-China trade war, the COVID-19 pandemic, and more, demonstrating outstanding supply chain resilience and leadership.

She spearheaded the optimization of the smart supply chain, and driving a sustainable supply chain transformation under the ESG trends. This laid the foundation for Supply Chain Management to align with AUO’s three pillars for sustainable development: Display, Mobility Solution, and Vertical Solution. Ms. Wu was responsible for AUO's sales division, expanding global TV, IT and PID panel businesses, and establishing AUO's leading position in the global market. She also served as the representative of AUO's Japan branch, managing local customer relations, building a solid collaboration foundation, and enhancing AUO's competitive advantage in the Japanese market.

Ms. Wu holds Master’s degree in Industrial Management from Waseda University in Japan.

SH Liao currently serves as the Chief Operating Officer (COO) of AUO Display Plus and as General Manager of the Solution Business Group, overseeing the Smart Retail, Smart Healthcare, and Smart Education & Enterprise business units.

He assumed the role of the President at AUO Display Plus upon its establishment in 2021. He was appointed COO and General Manager of the Smart Healthcare Business Group in 2023, and further expanded his responsibilities to include the Smart Retail Business Group in 2025. In his current role, he leads the Solution Business Group with a focus on cross-vertical integration and customer-centric growth strategies, driving AUO Display Plus's solution business toward the next stage of expansion.

SH joined AUO in 1998 and brings extensive experience across R&D, manufacturing, operations and business management. He has served as R&D manager, Director of the L8A fab, and Associate Vice President of the Manufacturing Center for Video Solutions. In 2012, he was appointed General Manager of AUO Crystal Corp., and was promoted to Chairman in 2018. Returning to AUO that same year, he assumed the role of Vice President of Energy Business, and in 2020 was appointed Vice President of Commercial and Industry Application Strategy Business.

Mr. Liao holds a Master's degree in Chemical Engineering from National Taiwan University.

Dr. CC Lee is the Chief Technology Officer (CTO) at AUO Display Plus responsible for the company’s technology strategy and roadmap, leading the R&D teams in developing new technologies and products to continuously strengthen the company’s technical leadership.

He also oversees the business development team, incubating new business models and driving strategic partnerships to explore new opportunities in vertical markets.

Prior to joining AUO Display Plus, he served at the Industrial Technology Research Institute (ITRI) for over 25 years, holding the positions of Deputy General Director of Electronic and Optoelectronic System Research Laboratories, Deputy Director at the Office of Intelligent and Green Vehicle Promotion Strategy, and Deputy Director of Display Technology Center.

Dr. Lee specializes in cutting-edge display technology research and development, and actively contributes to the industry. He is currently the Secretary General of the Taiwan Display Union Association (TDUA). His contributions have been recognized with awards both nationally and internationally, including the Special Recognition Award from the Society for Information Display (SID), the Outstanding Engineering Professor Award from the Chinese Institute of Engineers, the Industry Contribution Award from SEMI, the National Management Excellence Award from the Chinese Professional Management Association, and the National Industrial Innovation Award from the Ministry of Economic Affairs.

Dr. Lee holds a Ph.D. in Material Science and Engineering from National Chiao Tung University in Taiwan.