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Chairman and CEOFrank KoChairman and CEOFrank Ko
Dr. Frank Ko is currently Chairman and CEO of AUO Display Plus Corp. He also serves as CEO and President of AUO. He has guided the Company’s business operations with the focus of innovation excellences; during his tenure as President and Chief Operating Officer since 2019, his leadership navigated the team and the Company to overcome obstacles by consolidating internal and external resources, delivering outstanding results under complexity and variability of the macro-environment. In March 2023, Frank was promoted to CEO and President, responsible for overseeing the Company’s overall operation plan and long-term development blueprint, expediting the biaxial transformation, deepening the Company’s industry competitiveness and core capabilities, and continuously deploying the planned layouts of market innovation and future possibilities unwaveringly.
Dr. Ko has an enthusiastic outlook for the display industry and has more than 20 years of experience working in this field. Since joining AUO in the early days of its establishment, he has assumed positions across various areas, such as new technology research and development, manufacturing process and integration, and product marketing and sales; he is a well-rounded management professional. From 2005 to 2010, he headed the T.V. Display Business Group. He diligently cultivated global T.V. brand customers during this period and greatly expanded the Chinese mainland market, establishing AUO's leading position in the worldwide LCD market. After that, he also served as Vice President of the Technology and Strategic Development Office, leading the company's advanced technology and strategic direction. In 2014, he served as Chairman and CEO of E Ink Holdings Inc., creating innovative applications of e-paper in multiple fields, along with ecosystem partners. In 2019, he served as President and Chief Operating Officer of AUO.
Dr. Ko holds a Ph.D. degree in Photonics from National Chiao Tung University in Taiwan.
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Chief Operating OfficerSH Liao
SH Liao currently serves as the Chief Operating Officer (COO) of AUO Display Plus and the General Manager of AUO’s Healthcare Business Group.
He assumed the role of General Manager at AUO Display Plus when it was established in 2021. In April 2023, he was assigned as General Manager of the Healthcare Business Group at AUO and COO of AUO Display Plus.
He joined AUO in 1998, and was promoted to Director of L8A fab in 2008. In 2010, he served as Associate Vice President of Manufacturing Center for Video Solutions, and had served senior managerial position for R&D function. In 2012, he was assigned as General Manager to head AUO Crystal in charge of its operation and development, and was promoted to Chairman in 2018. In the same year, he returned to AUO to assume as Vice President of Energy Business. In 2020, he was appointed Vice President of Commercial & Industry Application Strategy Business.
Mr. Liao obtained his Master’s degree in Chemical Engineering from National Taiwan University.
Chief Operating OfficerSH Liao -
Chief Sales OfficerJim LiuChief Sales OfficerJim Liu
Jim Liu currently serves as the Chief Sales Officer (CSO) of AUO Display Plus and is responsible for sales strategy and customer development, as well as the strategic development of integrating display and industrial computer products.
He founded ADLINK in 1995 and served as its CEO, and has been the ADLINK's Chairman since 2000. He has more than 25 years of successful experience in the fields of measurement, automation, computer communication technology, embedded computing, and artificial intelligence edge computing.
Mr. Liu obtained his Master's degree in Computer Science from National Tsinghua University.
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Chief Financial OfficerSimon Nip
Simon Nip currently holds the position of Chief Financial Officer (CFO) at AUO Display Plus.
He serves as the General Manager of the company's US operations upon its establishment in 2021, and in April 2023, he was appointed as CFO. In this capacity, he oversees global financial strategy planning and decision-making for AUO Display Plus.
With over 25 years of experience in investment banking and financial asset management, Simon has a proven track record in the international markets. He began his career in finance with prominent US investment banks Goldman Sachs and Morgan Stanley before venturing into entrepreneurship, where he successfully built businesses and incubated several startups. Prior to his current role, he demonstrated his business expertise as the CFO and management of a reputable technology driven display company in the United States.
Simon Nip graduated with a Master of Business Administration (MBA) degree from the University of Chicago with High Honors.
Chief Financial OfficerSimon Nip -
Chief Technology OfficerCC LeeChief Technology OfficerCC Lee
Dr. CC Lee is the Chief Technology Officer (CTO) at AUO Display Plus responsible for the company’s technology strategy and roadmap, leading the R&D teams in developing new technologies and products to continuously strengthen the company’s technical leadership.
He also oversees the business development team, incubating new business models and driving strategic partnerships to explore new opportunities in vertical markets.
Prior to joining AUO Display Plus, he served at the Industrial Technology Research Institute (ITRI) for over 25 years, holding the positions of Deputy General Director of Electronic and Optoelectronic System Research Laboratories, Deputy Director at the Office of Intelligent and Green Vehicle Promotion Strategy, and Deputy Director of Display Technology Center.
Dr. Lee specializes in cutting-edge display technology research and development, and actively contributes to the industry. He is currently the Secretary General of the Taiwan Display Union Association (TDUA). His contributions have been recognized with awards both nationally and internationally, including the Special Recognition Award from the Society for Information Display (SID), the Outstanding Engineering Professor Award from the Chinese Institute of Engineers, the Industry Contribution Award from SEMI, the National Management Excellence Award from the Chinese Professional Management Association, and the National Industrial Innovation Award from the Ministry of Economic Affairs.
Dr. Lee holds a Ph.D. in Material Science and Engineering from National Chiao Tung University in Taiwan.
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Chief Marketing OfficerScott Hix
Scott Hix currently serves as the Chief Marketing Officer (CMO) of AUO Display Plus and the General Manager of the company's Smart Education & Enterprise Business Group. He assumed the role of CMO and GM E&E Business Group in September of 2024 and had been acting in both roles as a consultant to the CEO since April of 2023.
He founded Avocor in 2014 and serves as its CEO and Chairman since. He has more than 30 years of successful experience as a senior executive with extensive CEO, General Management and Business Development experience in the smart display industry. He has a strong record of successfully launching and managing global high growth businesses in both the consumer and commercial markets. He is a decisive leader with a passion for leading high-performance teams and establishing strong customer loyalty while achieving growth targets.
Mr. Hix obtained his Business Degree from Portland State University and has completed the Stanford University, Graduate School of Business, Executive Program for High Growth Companies.
Chief Marketing OfficerScott Hix