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2024.08.05

 

Introduction


Omni Media International Corporation is a leader in Taiwan's transportation media sector, with extensive expertise in advertising management for transportation hubs including the Taiwan High-Speed Rail, Taoyuan Airport MRT, street furniture in Taipei and Taichung, and Taipei Main Station. In 2019, the company was selected as the official agency entrusted with managing advertisements at Taoyuan International Airport.

 

With 40 million passengers annually, Taoyuan International Airport is a key advertising platform for renowned brands. In response to the digital advertising shift, Omni Media sought to modernize the airport’s advertising infrastructure, aiming to enhance exposure accuracy and deliver more engaging experiences for travelers and advertisers alike.

 

“ Thanks to the ultra-high-resolution signage from AUO Display Plus, we achieved a successful digital transformation of the advertising layout at Taoyuan International Airport. By seamlessly integrating our software and hardware, we not only enhanced the advertising display impact but also created a more immersive and engaging passenger experience.” Omni Media International Corporation

 

Key Points


    • 4K digital signage for maximum exposure and sharp visuals

 

    • High reliability for 24/7 operation

 

    • Convenient remote control via CMS

 

 

 

Challenge

Omni Media aimed to boost airport revenue by replacing static light box billboards, which limited engagement and required frequent maintenance. Engaging travelers was challenging with only one content piece at a time, making it hard to capture attention. To improve exposure and create more dynamic, precise advertising experiences, they needed high-quality displays that could operate continuously and withstand long-term use.
 

 

 

Solution

For this challenge, Omni Media partnered with AUO Display Plus (hereafter ADP), a leading designer and manufacturer of innovative display solutions within the AUO Group, to deploy ten 86-inch UHD digital signage displays in the arrival corridor of the north wing at Taoyuan International Airport Terminal 1. This collaboration not only provides premium advertising space in high-traffic zones but also enriches passengers' arrival experience, offering a fresh visual treat.

 

Eye-catching Visuals for Enhanced Engagement


The 86” 4K UHD signage effectively showcase advertising with stunning visuals that deliver sharp text and lifelike images to captivate viewers.

 

Durable Displays for Any Setting


Built with industrial-grade durability, these displays ensure long-term, 24/7 operation without overheating or screen damage.

 

Smart Content Management for Efficiency and Simplicity

 

With seamless content management system integration, operators can effortlessly control, schedule, and update ads remotely at any time. This enhances display capacity, reduces maintenance costs, and simplifies overall operations.

 

 

Result

Omni Media’s transition to digital signage has been a success, resulting in increased ad exposure and engagement, streamlined content management, and enhanced overall passenger experience. These displays not only elevate the advertising experience but also contribute to a more engaging and welcoming airport environment.

 

Looking ahead, Omni Media is eager to expand its partnership with AUO Display Plus, continuing to redefine airport advertising with innovative digital solutions.

  
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