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2022.02.23

 

Introduction


ASO is a Taiwan-based shoe, fashion, and lifestyle retailer. With a history that spans nearly 60 years, ASO has always made it a priority to keep up with current trends and adapt to the latest changes in the marketplace. Today, ASO has dozens of branches across the island, including storefronts in every major city.

 

"We’re looking forward to using smart display solutions to provide remote consultation to our customers."

 

"AUO Group and AUO Display Plus were the only partners who were there for us the whole time, day and night, and truly committed to meeting our needs."

Key Points


  • Innovate retail display formats
  • Go beyond the standard in-store experience
  • Manage content globally with a single click
  • Versatile display solutions for every setting
  • Bar-type displays to energize empty spaces

 

 

Challenge

In order to meet the challenges imposed by an increasingly competitive marketplace, ASO needed to find new ways to create added value that went beyond the standard in-store retail experience. ASO sought out technology partners that could help diversify its operating model and embrace retail format innovation.
 

 

 

Solution

AUO’s subsidiary AUO Display Plus (hereafter ADP) helped ASO set up digital signage and public presentation systems in its retail centers. With ADP’s technology, ASO is able to deploy new ad campaigns to every branch instantly with just one click. The new digital signage streamlines management and imbues every ASO storefront with a modern, chic atmosphere.

 

Versatile Display Solutions for Every Setting


ADP offers a number of different digital display solutions to suit multiple usage scenarios. High-brightness displays in sizes including 42”, 50”, and 55” are perfect for installing on walls, in windows, and in other spaces where they’ll attract attention and let customers know what’s happening in store.

 

Meanwhile, stores can use smaller displays, such as long-and-narrow bar type displays, to enliven areas that are typically empty. Bar type displays can be installed on top of shelves, or even below products, where they can provide prices and other useful information. Better yet, all information and content can be changed at any time via the cloud.

 

Cloud-powered Content Delivery


When equipped with ADP’s subsidiary ComQi’s Content Management System, ADP signage allows operators to add and update content at any time. Promotional and advertising content can be prepared in one central location and instantly sent to all locations worldwide for immediate display, all with the click of a button.

 

Using ComQi to display content requires only a compatible ADP digital display and a wireless internet connection. No external hardware or software are needed. Not only does this streamline the installation and management of smart display solutions, it also means that in-store staff don’t have to worry about properly scheduling and updating promotional content. This central control can strengthen brand image and leave a lasting impression with customers.

 

 

Result

Bolstered by AUO Display Plus’ all-in-one digital signage, ASO is ready to face the challenges posed by the modern retail sector. With smart digital signage, ASO is not only attracting shoppers’ attention; it is also communicating the company’s vision, enhancing interactive functionalities, and linking its in-store services with e-commerce platforms.

 

ADP has provided ASO with a diversified way to boost its brand image. Both parties are excited about how the partnership has progressed thus far and look forward to continuing cooperation in the future.

 

     
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